
For those of you who frequent Joe-T's or has ever driven up and down that road and into the stockyards...ya'll know there are a lot of really bad billboards, but this one, I just couldn't let go. This is obviously a direct knock off of 7-11's advertising, which...pretty much defines this store. A cheap, ghetto, get yourself shot, wanna be 7-11. If this sign was created to be a direct reflection of the ghetto-fied 7-11, then it works, but if it's supposed to trick people into thinking it's actually 7-11...well, I think you get my point. The copy used in this sign is horrible, just a standard, no character font. There is obviously no alterations to the kerning and leading. There is an awkward space between A.M and MARKET and the point size change there, it just doesn't work at all. I didn't see an obvious drive-thru in the direction the arrow was pointing, but there could be one hiding around the back, I didn't care to find out. But that arrow, is so over used and the copy inside could be better positioned. There is a relationship created between the back of the arrow and the D that is slightly distracting. Also, there could be less tension to the edges. I also had to comment on how there is a white bar covering one of the "no longer available" items. The copy used on the left side of the ad, again, boring. And there is somehow a weird relationship created between the "ETTES" in cigarettes, I would have liked to have seen that space opened up a little bit. And the spacing around the "-" is AWful. Finally, the arrangement of the words creates a distraction along the right alignment. Maybe MILK-ICE could have been pushed more to the right. Or moving the longer word cigarettes to the bottom. I don't know, I just would have liked to have seen something else happening there. There's probably a lot more I could say, but I can't look at it anymore. So feel free.