Street and Stencil Beauty
The packaging for VANS shoes displays their logo repeatedly which uses a sans-serif font for the lettering in VANS. However, there is an additional stroke given to the right stroke of the V where a serif would usually be. This stroke extends above the rest of the letters ANS probably to give it that urban street look. Also, on the plastic bag packaging, the designer used a sprayed-on stencil look accompanied by the tagline "Off The Wall." The text is contained in a crude looking skateboard that reinforces the street look. yeeeeaaaahhhh
posted by Anonymous @ 8:39 PM
4 Comments:
i think the extended stroke of the v gives it that gestalt look that learned about for the logos..they're all seperate, but that extended stroke brings them all together as one unit..
This example looks more like something handmade, rather than an obvious sample of design enhanced by a computer. I like the human quality, the fuzziness of the paint, the way imperfection is actually something perfect.
couldn't have said it better myself enchilada. logos need a since of gestalt and adding the line really helps unify the type even if it is just one word.
After listening to Margot Chase, its interesting how shoe boxes play such an important role in selling the product. The shoe box has to catch the sales clerks attention when they go into the back room, and the vans shoe box is designed to do this very well.
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