swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Friday, March 9, 2007

prime outlet!



In this ad they changed the I from the word prime and placed a 1. It made me think of Roland's logo with the lock and the one!!! A very subtle detail because the one can be easily confused with an I. Also, there is a ligature betweeen the P and the B.

3 Comments:

Blogger Unknown said...

i am not Roland. i am Ronald.

March 9, 2007 at 8:49 PM  
Blogger color me cool said...

The extension of the P into the B is a nice element, but the placement seems kind of forced.

March 19, 2007 at 12:25 PM  
Anonymous Anonymous said...

agreed. the ligature really helps link the title together but its placement is a little uncomfortable. The one in place of an I is a nice little touch!

March 19, 2007 at 2:13 PM  

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