Gothic Beer

So, for ya'll who don't already know this, blogger hates me and somehow my password was reset and I finally got it all figured out today, so yay. 2 posts from me. This post is the label design used on the "flying dog" beer, one of my personal favorites. I was first attracted to this beer purely because of the packaging, it is unlike any I have ever seen before. The use of type on this label is a direct reflection of the imagery. The font has been designed to mimic the monster "gothic" feel portrayed. Also, the use of plain text amongst the more animated text allows the beer company to distinguish between important information, such as contact information and their catchy slogan and the more decorative text of their name. Also, the copy does not follow a uniform pattern and is aligned in several different ways across the label, which gives the copy the feel of "flying"....possibly intoxicated flying. Either way, great incorporation of using a more decorative text in order to create a unified feel between copy and imagery.