It's all happening at the zoo...
The FTW Zoo logo here is a fun example of interpretive type. They use stylized animals to create the shape of the letters FW. This is very fitting for the context. It is clean and legible, while maintaining its friendly feel that connects to kids. It is contrasted nicely by the traditional serif font to the right. It is simple enough to be a recognizable brand and it is placed all around the FTW Zoo area.
posted by the_paynetrain @ 8:34 AM
4 Comments:
i love this "image." me and my roommate used to arue over what you should see first the fw or the elephant. good times. at first she didnt even see the fw and then it was like an epiphany when i pointed it out.
This comment has been removed by the author.
ahh so accidetly deleted my comment....oopss....so i saw the animal before i saw that it made the fw...or maybe it was the othe way around....but either way it was very interesting....
Wow...so to comment mellispinelli... I didnt even see the elephant, I saw the FW first. I guess maybe I assumed it was trying to symbolize a giraffe...giraffes are scary to asians.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home