swingset mafia

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Tuesday, February 13, 2007

Staples because Office Depot sucks


Well here in the Staples sign, the letter 'L' is interpreted as a staple OR the staple in the word is interpreted as a 'L'...either way it's just beautiful interpretive typography. The staple/L form describes what products or genre of products the company offers and the use of a simple sanserif font gives the logo a formal business feel.

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7 Comments:

Blogger color me cool said...

This is a great example of simple, clean design. The sign would otherwise be boring without the bend of the L in STAPLES.

February 14, 2007 at 12:21 PM  
Anonymous Anonymous said...

I agree

February 14, 2007 at 4:12 PM  
Blogger Joe said...

I never even noticed that the L was a staple before. shows how observant I am! Good example.

February 14, 2007 at 5:29 PM  
Blogger schwasted said...

I dont quite understand what your talking about when you describe it and you start talking about either/or. Anyway, its a classic example of interpretive type. It's so simple and they didnt even have to change the stroke weight or style or color or anything.

February 14, 2007 at 6:42 PM  
Blogger melissa said...

i never really got that that was a bent staple either, i always just thought it was an ugly L.

February 17, 2007 at 9:30 AM  
Blogger enchilada said...

simple, easy, and straight to the point....i like it...however, if they changed the weight and stroke of that L, it would look even more like a staple, thus enhancing the image and better displaying their business...

February 18, 2007 at 10:07 AM  
Anonymous Anonymous said...

I dont know how many times I have drove by this sign or gone to staples to work on a type project...and I have never noticed that! Agreed color me cool...the staples sign would suck without that minor detail!

February 20, 2007 at 11:05 PM  

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