Which Witch Wich?
When I first saw Which Wich?'s sign I was impressed by the simple detail. The typeface is inviting and seems fun. I thought the W incorporated with the lines of the sandwich was a clever design, interpreted into the food they serve. It's bold and difficult to miss. However, I think that the question mark might compete with the illustration of the sandwich. Might it have been just as effective without the emphasis of the question mark? I've never eaten here. Let me know how it is.
posted by color me cool @ 8:27 PM
3 Comments:
I agree the concept is a very good idea and very easy to notice. Still, I think the designers of this logo could have pushed the idea to make it look more aesthetic maybe? The W on the sandwich looks forced and the orientation of the words which and wich seem to lead the viewer's eye away from each word. Of course, this is nothing against you Lindsay, thats just me hating on Which Wich's logo. GREAT food though.
Potbelly's is better. Not as many options, but the atmosphere and service is definitely superior.
whatever joe! if it weren't for the hot peppers i would be which wich all the way. great example though, i agree a little with what ronald said though, i think that the logo could have been pushed a little further to fine tune it.
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