swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Monday, February 5, 2007


Like Raef said, the most important aspect of 'directional type' is readability. I spotted this billboard on John and I's way home from our afternoon adventure, and snapped a shot of it from the car. The arrow on this billboard really caught my eye because of it's boldness against the darker background. Also, the arrow reminded me of a street, and the copy were cars driving along it....don't question, just stare at it. The large scale of the arrow catches the viewers attention, while the copy within the text draws the viewers eye along the length of the arrow and ultimately pointing in the direction where the Brakes, Tires, and Detail, could happen. I think it's pretty groovy how the copy within the arrow not only tells us what the service shop has to offer, but it guides us to it.

2 Comments:

Blogger Pat said...

In the future, concentrate on finding exceptional examples of well-designed and well-thought-out typographic usage.

February 6, 2007 at 1:37 PM  
Anonymous Anonymous said...

It certainly does grab the attention of someone driving past! The sign is blah...but the movement of the arrow is nice, kinda mirrors the movement of the road which is appropriate for a sign that is for car services.

February 15, 2007 at 1:39 AM  

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