BIG BURLY BUTTON
Here's a fabulous clothing store I found on rodeo drive when I went to California last weekend. It was a top of the line luxury clothing store with exquisite fabrics and styles. J/K kids, j/k. Anyway, this is a simple store here in Fort Worth, and the sign pretty much says it all. The "O" in Dots has been replaced with a gargantuan shirt or blouse button, but I think it is successful in delivering a clothing store brand in a simple name like Dot. This business could probably lose the word FASHIONS and still convey an apparel store logo just using the button imagery
dot dot dot im out
posted by Anonymous @ 10:10 PM
4 Comments:
i like this dot. the button completely replaces the "o" and like the cool cuts, you completely understand the business just by looking at the image/type. when i look at dots i think it's a sewing or fabric store because of the button, and i think of sewing....so i'm with ya on changing fashions to maybe fabrics or something else...
This is pretty classy stuff...haha. The button that replaces the O is a simple and obvious way to illustrate a clothing store. I think FASHIONS might need to stay because Dots could be interpreted as a fabric store maybe?
Its a pretty predictable design but it illustrates the store's purpose and niche in the business world
Yes. The simplicity of the button image is nice. It doesnt hinder the legibility of the rest of the type.
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