Rolling Stones
I found this randomly in Rolling Stones while flipping through searching for letters for our ransom note assignment. Talk about convenient! (It is a title for an article in the magazine) The concept is simple yet clever. I like the contrast of the clean lines of the main typeface with the floating, airy quality of the smoke Os. Rolling Stones handled the smoke Os well…they could have easily been too solid (which would lose the light quality) or it could have been too airy (causing illegibility and confusion). Way to balance the two! The designer did a good job of aligning the title so that the two Os are on opposite sides. If they were too close together it would look messy and would probably mess with the legibility.

4 Comments:
i love this, i want to know how they made the smoke rings look so real. it reminds me of when my dad smoked his pipe and blew smoke rings for me as a little girl.
The smoke rings look so cool. No decrease in legibility, and so interesting looking..definitely catches your eye.
This is a great example and the smoking rings look so real...how'd they do it?! Why can't I do that
This is just beautiful. I like the way they positioned the additional rings around the type in a pleasing way that still gives it an authentic smoke ring look and not fake looking, while also keeping the legibility of the headline.
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