swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Thursday, February 15, 2007

Rolling Stones



I found this randomly in Rolling Stones while flipping through searching for letters for our ransom note assignment. Talk about convenient! (It is a title for an article in the magazine) The concept is simple yet clever. I like the contrast of the clean lines of the main typeface with the floating, airy quality of the smoke Os. Rolling Stones handled the smoke Os well…they could have easily been too solid (which would lose the light quality) or it could have been too airy (causing illegibility and confusion). Way to balance the two! The designer did a good job of aligning the title so that the two Os are on opposite sides. If they were too close together it would look messy and would probably mess with the legibility.

4 Comments:

Blogger melissa said...

i love this, i want to know how they made the smoke rings look so real. it reminds me of when my dad smoked his pipe and blew smoke rings for me as a little girl.

February 17, 2007 at 9:47 AM  
Blogger enchilada said...

The smoke rings look so cool. No decrease in legibility, and so interesting looking..definitely catches your eye.

February 18, 2007 at 9:54 AM  
Blogger Spank said...

This is a great example and the smoking rings look so real...how'd they do it?! Why can't I do that

February 20, 2007 at 6:16 PM  
Blogger Unknown said...

This is just beautiful. I like the way they positioned the additional rings around the type in a pleasing way that still gives it an authentic smoke ring look and not fake looking, while also keeping the legibility of the headline.

February 22, 2007 at 6:23 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home