Del Monte
I was hungry for lunch when I stumbled across this beauty. This typeface is reminiscent of the early gothic fonts created during the 11th-12th Centuries. The e letterform mirrors the typeface the most with it's strong contrast of thin and thick strokes. However, the weight of the stroke of Del Monte is much thicker and bolder overall than the original versions, and is very similar to a typeface called Chaucer designed by William Morris in the early19th Century. His typeface reflects the original gothic typefaces very well, however the descenders are not as exaggerated, and the weight of the strokes are heavier.
Del Monte has adapted the style of Chaucer typeface, however the Del Monte has more weight in the stroke of each letter. Also, the stems are more elongated than the Chaucer typeface, and have an overall rond form to their shape. This increases legibility and adapts the typeface for a more contemporary use of today, while still paying homage to the original gothic typefaces.
.....now time for dinner....
posted by enchilada @ 5:46 PM
4 Comments:
I take complete responsibility for poor enchilada not having her image on screen. I'm sorry.
I recall what the image looked like. I appreciated the contratst between the sans-serif typeface (maybe Helvetica?) of "Tomato Sauce" and the formal "Del Monte" logo. I think I first noticed "Tomato Sauce," and then "Del Monte," which is beneficial in recognizing WHAT a product is, rather than WHO it is produced by at first glance.
It's ok, no worries!
There is a definite canterburry tales kind of look in the font style. I think the designer was wise in using that font mainly as a reference to the old-world Europe.
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