swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Tuesday, January 30, 2007

My Savior, The Pita Chips.




hey ya'll,

so, after finding out I was doing the assignment wrong, spending hours flipping through our textbook, I finally became discouraged and looked to my comfort food...pita chips. While angrily munching away, I started reading the back of the bag and noticed that it incorporated several different fonts/styles and sizes. The 'NEW YORK CITY'S' font, found in the middle of the paragraph between 'many of' and 'traditional' caught my eye because of it's unique signature within the leg of the 'R'. The 'R' is identical to the R found in the Century Schoolbook font. After looking at all the letters, I found that almost all the letters matched between the two fonts, except for the letter 'E'. Also, the font on the bag had a heavier stroke weight than Century Schoolbook. I believe that this is where the modifications came in. The font on the bag alters Century Schoolbook through the weight of the strokes and by removing the serif on the middle leg on the letter 'E', and instead leaving only the serifs on the top and bottom of the 'E'. Other than that, I remaining letters in the fonts are almost identical. I thought it was pretty cool how such a simple change could modify a font so much. If you can find a font that better matches this than Century Schoolbook let me know!

2 Comments:

Blogger melissa said...

it is actually the rosewood filled typeface, which i have seen frequently used in modern type design.(http://www.linotype.com/1417/
rosewood-family.html)But at first look i agreed with you since the r is so close to that "R" from our zrt project. but then i took your challenge :D there is a little history lesson on the link as well on rosewood type.

January 30, 2007 at 11:19 AM  
Blogger Pat said...

Great comments, mellispinelli but, bongo_drummer, could you please re-do the type to set center because I'm getting some weird overlapping of your body copy and image.

January 30, 2007 at 12:03 PM  

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