Vino
So I was at Central Market over the weekend to get some fancy food things when I stumbled upon this little typographic gem in the wine and beer section. The piece pays homage to wine and wine-making with a font whose style closely reflects the lettering done by monks of the 14th-15th centuries. The font in the heading reflects this European gothic styling due to the angled serifs along with differing weights of the letter strokes. The contemporary look is attained due to two attirbutes: the contrasting serifs and san-serifs and the varying text point sizes in the relationship between the heading and subheading.
Another thing I noticed was that if you're ever gellin' and zinfandelin', it's a good call to go with goat cheese or a nice hard cheddar.
Labels: Vino
posted by Spank @ 5:32 PM
5 Comments:
i'm glad you said something about the contrasts in this piece, because as i was looking at the picture i was thinking the same thing. often times companies that want to reflect on an older type style use a contrast with a newer style to modernize it for today's consumer.
Thanks for the cheese advice, John. This is a perfect example of contemporary design influenced by history. Wine has been around since Jesus made it awesome, so the authority of such an old typeface is almost a necessity.
i personally love the package design on this piece. it's very simple, and to the point. i like how there's a shadow of the old english/gothic font. also have to agree with melli about the contrast between modern and gothic font. excellent use in today's market, definitely grab's the viewer's attention.
I am glad you used the word gem! That really made my day! Doesn't wine get better with time? So really using an old school typeface is perfect for the product...which implies old and therefore delicious!
I like the use of color on this package design. The orange type with a maroon 3-d block really accent the paper bag color and reinforce a warm feeling. I also like the font they used for Vino because like you said it pays homage to wine and wine-making, but i think the design of its letters make an interesting shape.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home