Hooray Beer!!!
When looking for old style type used in a contemporary manor you need not look any further than your local grocery store. And, if your like me you'll head straight for the nececities. While I was wondering down the beer isle there were several examples to choose from - ie: Bass, Shiner, etc..., but Grolsch epitomized the assignment. Apart from the Old Style Script font, which was commonly used throughout common drugstore items in the early 1900's, the grolsch bottle even uses an old fashioned swing top cap instead of the traditional twist off. I still have yet to try my latest purchase, but I'll let you know how it tastes.
posted by Anonymous @ 4:43 PM
3 Comments:
people like beer from people who know their beer-places that have been around and know what they are doing in the brewry. it is only fitting to give your beer company an old established look with a historically influenced type face.
This piece is successful due to the style in "Grolsh" has an old-world look and feel that is reminiscent of German type
I agree with the success of the script look of the "Grolsh" font. Also the color and structure of the logo reminded me of the heineken logo.
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