This is the lable of a ginger ale bottle. I liked the bottle cap the best though. There is alot going on with in the bottle cap but it is well organized so it is not cluttered. It is not the typical colors you would think of for gingerale. i usually think of green and gold (like canada dry). Hott pink and blue sets its apart and makes it different. Although the type face and the orientation of the brand hinders its legibility i think it still works.