Snow Day
Snow Sparkling Beverage. "This unique beverage is subtle, lightly sweetened and distinctly refreshing. It combines peppermint with other natural ingredients to create the crisp sensation of snow falling on your tongue. Serve chilled over ice, after dinner or mixed with your favorite spirit."
Great design, great copy writing, terrible drink. I was certainly not reminded of the "crisp sensation of snow falling on [my] tongue," nor would I ever "mix with [my] favorite spirit." It tastes like a liquid candy cane or mouthwash maybe. But I bought it because of the great design and tempting copy. The bottle provokes a sense of snow and ice with its clear design and silver bottle cap. The letters of "Snow" are simply outlined to maintain a clear, crisp feel. A very tempting design.
posted by color me cool @ 10:16 AM
2 Comments:
i think the clear simplicity of this design emphasizes the flavor or aspect of "snow". the large type flows together easily and the outlines look nice as well. you find this cool bottle at central market...almost too cool for school.
Good example. The white outline on the type also illustrates the beverage name "snow." I also really like the little dingbat looking thing. The design overall gives a really refreshing feel.
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