DO what tastes right.

I decided to stay away from bottles, and chose to use this Wendy's beverage container because they've recently started this campaign putting entire paragraphs about the food or drinks on the plastic cups. I like the typeface they use for this because it resembles the san-serif font, Trade Gothic or it may just be a condensed version of Helvetica. Either way I like how its laid out on the cup making you rotate it just to read everything on the cup. The large type with appropriate leading entices people eating Wendy's to really read the cup. Also the white type on a red background makes it stand out easier to readers. Like Galyean told us in Intro to Visual Communication, restaurants see the effect of the colors Red and Yellow and the effect it has on the hungry. Finally, I really like what they've done with the yellow text combining the first word with the last phrase, "Do what tastes right."