BUD....WEIS....ER (you know u miss the frogs)
i found this bottle...in the recycling bin (it was not aquired by illegal means if any government official suscribes to swingset mafia), and i noticed the typeface used on the label. Budweiser uses an elegant type font to establish its superior in the beer market and to illude that budweiser has been around for a while. Budweiser claims to be "king of beers" and this typeface adds to this royal corporate identity.
posted by AnonymousPlatypus @ 8:32 PM
2 Comments:
the cursive type of budweiser is unique to and recognizable only to budweiser. the design gives the beer a distinguished look, and yes i miss the frogs..
i, too, miss the frogs. also i miss the duracell battery people commercials. remember?! the budweiser label is distinct and demands authority from its drinkers. nice choice.
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