Fiji water has really nice and recognizable bottles. When I thought of them originally for this week's blog, I was under the impression that the entire label was seen through the bottle, but as you can see, the text is all on the front of the bottle, and only the beach backdrop is seen through the bottle. The disign of having anything seen through the bottle is nice. If you've seen the bottles for SmartWater (at least the ones sold in Frog Bytes), there is a lot of text that can only be read when looking through the clean, clear water to the interior of the other side of the bottle. I don't have a photo of this example, but here is a photo of the bottles at least (which I just got off the internet) since I didn't have any bottles to take the photo of.
These are also nice bottles. Both examples have a nice, simple use of text which is easy to read. Instead of trying to wrap around the bottle, making it harder to read, each segment of text is on one "side" of the bottle, making it possible to read in one quick glance. This, combined with the text seen through the bottle, makes both of these products very nice.
posted by Joe @ 7:30 PM
4 Comments:
The SmartWater bottles are truly impressive. The large text is simple and legible, but it's the smaller copy and the floating goldfish that draw the viewer closer.
I love SmartWater designs! Excellent product design, big letters, easy legibility. Also, Fiji's type is unique and the bottle as well...i mean, what other bottles have a square shape?
Sometimes I think I buy SmartWater just because of the neat bottle. I like that they flipped the type on the bottle instead of following other traditional water bottles and placing the type horizontal across the front.
i really like this example of the bottle, but there is another one where there is a blue shape and a cloud on it, but the cloud looks like the label got scratched and it bugs me so much, but i love the type on their bottles, it is very clean.
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