So, I looked on top of our fridge at the good ol snack n shack. And boom! I found this beauty. I like the clean, simple design of this bottle. It's imported from Holland. The type is very linear and rigid. What is the most interesting letterform is the 'E'. The bottom leg is cut off giving it a stencil like quality. Also, it just gives the E an interesting look overall. So way to go Holland, you guys know how to make some good Effen Vodka!
posted by enchilada @ 7:45 PM
3 Comments:
This is Effen cool. It's very simple and bold. The typeface isn't friendly, just like vodka usually isn't friendly. It's a really hard edge design that demands a certain authority.
It stands out from all other vodka bottles. I really like the modern feel of this bottle. The trendy contemporary design reminds me of something the girls of sex and the city would drink. I just picture this drink in an upscale bar in New York or LA.
its neat how the E's have a space on the bottom stroke to make the illusion of an F.
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