A taste of the east.

I have always loved the tazo tea bottle labels for their intricate detail and classy eastern feel. They use quite a variety of typefaces, from serif to sanserif as well as some hand written scripts and foreign characters. The subtle ornamentation accent the copy nicely. The "iced tea" mock paper stamp and the "organic" mock ink stamp give the impression that it is fresh of the boat, shipped directly from east asia. The fact that they took the time to design the inside of the label has always impressed me. The horizontal and vertical orientation gives it a modern touch and relates back to the vertically written ancient characters. My favorite bit of copy is on the front at the very end of the label anad says " PLEASE RECYCLE THIS BOTTLE. It deserves to be reincarnated too."