swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Sunday, February 4, 2007

The Cellar


I've driven by The Cellar many times but I never noticed their logo on the side of the building until now. I assume this would be considered outdoor directional type due mainly to the fact the type is showing movement by descending down a flight of stairs. Within the logo, there is an inconsistency in the letterforms and spacing but for those who haven't been in there, the logo pretty much tells it all...you have to go down some stairs to a "cellar"-like bar area hence the name. Big Gulps ehh?...welp...see ya later

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