Sorry I couldn't find a better image. Anyways this is the type they use at a small restaurant in Richardson called Cafe Max. It is one of my favorite places to eat because of its unique food and muffins. The place gets a lot of business, but from the front of the building and the type on the menus you wouldn't think so. I think things could be upgraded to show the amount of business they get and make them seem stronger as a company.

4 Comments:
i agree...when i look at Max, the M letterform makes me think of Reinassance old times...and i'm sure they don't serve that type of food, but it's what comes to mind when looking at this type...
If they had a more professional design it might draw in more people. I know I judge food by the sign. I just assume crappy sign...crappy food.
The text has alignment problems which distract the viewer and what is the deal with the light gray?
hey...crappy sign often equals excellent food. regardless, this could definately use some updating.
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