swingset mafia

Join the brave members of the Swing Set Mafia as they embark upon the ultimate reality adventure. For ninety days and ninety nights these wide-eyed innocents will experience a treacherous odyssey in a world fraught with adversity, debauchery and mediocrity. Cheer them on each week as they fight to overcome the foibles of mankind in their heroic quest to savor the sweet nectar of fulfillment in the garden of typographic delights.

Tuesday, February 27, 2007

what happens in Vegas...


While I realize that this sign is a classic - I think it's pretty ugly and could use a little spruce-up. It's very old-fashioned, and it may have been flashy and cool when it was created (which was 1959 by Betty Willis and Ted Rogich - I just looked it up). While it is very recognizable, and pretty much the trademark logo for the city, there is very little about this sign that I can appreciate. I count the use of 4 or 5 different types, which gives it a really unprofessional look in my opinion. Also, the fact that each letter of "WELCOME" is in its own cirlce (which are apparently representative of silver dollars) is very old-fashioned to me. The colors are fine, but overall, the look of this sign needs some serious work in my opinion.
PS - I didn't actually go to Las Vegas this week - I pulled the photo from the internet. But this sign was the first thing that popped in my head when I saw the blog theme for the week, so I had to use it!

3 Comments:

Blogger enchilada said...

for me, i notice that there's some tension on the L, and S of Las Vegas where they meet the border of the shape...there's no awareness of space within this shape...that's what i notice, and yeah it's pretty overwhelming with 4 different typefaces.....there's only one problem.....since it's such a recognizable image, most people wouldn't think of changing it or think there might be something wrong, since we have seen it so many times (especailly reproduced for other things)..

February 27, 2007 at 1:59 PM  
Blogger color me cool said...

this sign reminds me of a cheap hotel. the bold colors and letters are very in your face. they seem to scream for attention.

March 8, 2007 at 7:26 PM  
Blogger Spank said...

Yeah I never realized how many flaws the sign has but I guess since it is so widely recognized it slipped past everyone

March 8, 2007 at 7:29 PM  

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